As a Campus Influencer for Fresh Prints, I had the opportunity to design custom apparel and promote their innovative design tool while studying abroad in Italy. I created a collection of Italy-inspired merchandise for my sorority, highlighting my design skills and promoting the brand's custom options. Additionally, I filmed and edited a promotional video to showcase the new design tool on social media, helping drive engagement and visibility for Fresh Prints' offerings.
This experience not only allowed me to connect with my community but also enhanced my understanding of marketing, brand promotion, and the impact of user-generated content in the digital space.
Promotional Video
While studying abroad in Florence, I filmed a promotional video for Fresh Prints during a trip to Lake Como to showcase the Italy-inspired tank top I designed. I wanted the video to feel simplistic and trendy, so I highlighted the inspiration behind the design and contrasted it with how the final piece turned out. The shirt was featured both being worn and styled by the water, capturing the aesthetic and energy of both the brand and the destination.
