During my time as a Digital Fellow at EvolveMKD, I worked across social media, influencer marketing, trend research, and digital campaigns for beauty and pharmaceutical clients. I helped develop social content and strategy, supported influencer sourcing and coordination, and conducted social listening and competitor research to identify trends and opportunities.

Two projects that stood out to me were my Fellow-led Lunch & Learn, where I explored how creators are evolving across platforms and categories, and a research project focused on future beauty consumers and the cohorts shaping where the industry is headed. These projects stood out because they gave me the opportunity to take ownership of topics I was genuinely interested in, dig deeper into emerging trends, and think about where the beauty and social media landscape is going next.